Putting purpose into practice.
We work with your leadership and the people responsible for delivery. Every engagement should leave your organization better able to make decisions, solve problems and move forward.
WORK & EXPERIENCE
Putting purpose into practice.
We work with your leadership and the people responsible for delivery. Every engagement should leave your organization better able to make decisions, solve problems and move forward.
WORK & EXPERIENCE
01 · SPORTING EVENTS
The work behind the experience.
A national championship brings sporting objectives, commercial commitments and a host community into the same project.
8
university teams
11
scheduled matches
13–15
March 2026 · Langley
Founder experience · Early sponsorship development
2026 U SPORTS Women’s Volleyball Championship
Building the commercial groundwork.
For the championship hosted by Trinity Western University at the Langley Events Centre, Johannes supported early sponsorship planning: developing the strategy, building presentation decks and packages, and contributing to initial partner conversations.
His contribution was to the preparation phase, before event execution. The outputs were a clearer sponsorship approach and practical materials for partner outreach.
WHY THIS MATTERS TO YOUR ORGANIZATION
Event commitments must connect with what the host can deliver. Commercial planning belongs alongside decisions about people, volunteers, responsibilities and resources, so the participant experience and the organization’s objectives can support one another.
02 · SPORT & COMMUNITY
A place to take part. A reason to belong.
In 2026, TeamUp Canada connected U-Sport Volleyball student-athletes with communities in Paraguay through sport and practical service.
8
teams from North & South America
11
scheduled matches
1-3
May 2026 · Paraguay
Founder experience · Large Sporting Event Management
2026 TeamUp Cup - Competing to Serve
Local children and families were the focus. TWU’s published account describes 70 athletes and coaches taking part in an initiative involving local organizations, schools and community partners.
- Sport activities and a youth volleyball clinic.
- Work on a soccer field and classroom foundations.
- Practical support for a community nutritional centre.
Johannes served as TeamUp’s Managing Director for many years. In TWU’s account, he described the centre’s role as a meeting place where children could play, connect and find support.
THE ORGANIZATIONAL LESSON
Participation creates an opportunity. Continuity requires local relationships, capable people and resources beyond a single visit. That connection between meaningful experience and ongoing delivery informs Athlos’s approach to community value.
03 · DEVELOPING LEADERS
Developing the leaders Canadian sport needs.
Stronger organizations need people who can lead them. For Athlos, supporting access to sport management education is a practical commitment to the capability of Canadian sport.
Johan Cruyff Institute
Through its founder’s work as JCI’s Canada contact, Athlos helps professionals and organizations connect with relevant education opportunities. The focus is on the responsibilities leaders carry: governance, marketing, commercial development and organizational decision-making.
Johan Cruyff Institute delivers and
administers its academic programs. Athlos is the official agent in Canada.
View JCI’s Canada contact ↗
A CONTRIBUTION IN PRACTICE
Bringing education into the leadership conversation.
At League1 Canada Converge in November 2025, Johannes presented Johan Cruyff Institute and joined a leadership panel. The forum brought club professionals together around leadership, operations, marketing and shared learning.
This commitment is expressed through the work of connecting people, contributing to discussions and helping leaders identify relevant learning opportunities.
MEET OUR FOUNDER
Johannes Regier
Johannes founded Athlos after more than a decade working across the business and human sides of sport in Europe, South America and North America. His experience across global football, sports technology, organizational leadership, education, community initiatives and club ownership has given him a broad view of how sporting organizations grow, where they become constrained and what allows an ambitious vision to become meaningful progress.
That perspective shapes the work of Athlos. Johannes helps leaders look beyond immediate challenges, clarify what matters most and connect ownership direction with strategy, people, systems and execution. With an MSc in Sport Management and a BA in International Business, he brings international perspective, commercial understanding and a deep respect for sporting and community purpose to every engagement.
WHERE PURPOSE MEETS PERFORMANCE
What is your organization ready to bring to life?
Bring us the direction you want to take, the roadblock you are facing or the decision you need to make.